As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.
Indian policy-makers must see the choices before them as economic, not moral, ones, says Ajit Balakrishnan.
Almost each of these companies has a different technology to show for the effectiveness against microbes.
Unauthorised sale of data to third parties will land developers in trouble.
'In politics, not everything is spoken and there are a lot of messaging done very discreetly.'
The Duff & Phelps report shows that Virat Kohli has increased his brand value by 40 per cent to $237.5 million in 2019 and taken a huge lead with his closest rival, Akshay Kumar, ranked second.
July 14 features three big-ticket sporting events -- the World Cup final, the Wimbledon men's final and the British Grand Prix.
India's tweaking of IT rules allow formation of Centre-appointed panels, that will settle often-ignored user grievances against content decision of social media companies, Minister of State for IT Rajeev Chandrasekhar said, adding that this was necessitated due to the "casual" and "tokenism" approach of digital platforms towards user complaints so far.
Video isn't just about old school television shows, advertisements and tutorials anymore - short, crisp and engaging content across different formats is becoming increasingly popular in a world where stories are consumed on the go.
Organisers are still considering whether alcohol will be served in venues, Tokyo 2020 President Seiko Hashimoto said late on Monday.
Communist Party of India-Marxist general secretary Sitaram Yechury described it as a "brazen destruction of the foundations of our democracy".
The CBI has named Prasad, his wife Rabri Devi, and daughters Misa Bharti and Hema Yadav, in addition to 12 people who were given jobs in Railway zones of Mumbai, Jabalpur, Kolkata, Jaipur, Hajipur, the officials said.
Led by Trent, which hit its lifetime-high recently, apparel retailers have gained between 10 per cent and 36 per cent over the past three weeks. Given the network of physical stores, these stocks shall be major beneficiaries of the unlock theme, with most states doing away with Covid restrictions. Amid improving footfall, analysts expect the sector to post double-digit growth in FY23.
The Election Commission has done its homework pretty well on political hashtags, observes ad guru Sandeep Goyal.
On a cloudy Monday this month, Mohammed Irshad flew from Kochi to Gurugram to attend an exclusive investor networking event. Among a handful of founders selected for the event, Irshad was to pitch his peer-to-peer learning start-up Notespaedia for funding in front of top venture capital investors such as AngelBay, Elevation Capital, and Inflection Point Ventures. He failed to woo them, but the feisty entrepreneur was determined to continue his hunt.
New proposals like booking of retailers selling loose cigarettes and 7 years of imprisonment, are unacceptable, traders argued.
The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.
England's World Cup hero Stokes launched a solo attack to score an unbeaten 135 and help the hosts chase down a target of 359 in dramatic fashion.
Messaging service WhatsApp has updated its global privacy policy, under which it will now share phone numbers of users with its parent company, Facebook.
Industry players credit Sebi's first woman chairperson with putting special emphasis on cyber security, use of tech and data, areas where Sebi is trying to 'stay ahead of the curve'.
HUL is keen to redefine the way in which brands tell their stories to consumers.
WhatsApp is the factory where data gets collected for Facebook. And, the cost of that data collection is insignificant as against the monetisation happening on the Facebook platform
The offer of $196 per share represents a premium of 49.5 per cent to LinkedIn's Friday closing price
The sight and sound of the Liril Girl set the tone for ads that work at a subliminal level, and captivates viewers even to this day.
Madhya Pradesh Chief Minister Shivraj Singh Chouhan and his wife Sadhna Singh have sent a defamation notice to Congress President Sonia Gandhi and party state unit chief, demanding Rs 10 crore in damages, over an advertisement issued by Congress targeting his family.
Ashok Kumar Gupta, chairman of the Competition Commission of India (CCI), has never minced words while talking about the giant technology companies, referring to them on multiple occasions as "centres for entrenched and unchecked dominance". The anti-trust regulator has, in fact, been cracking down on big technology companies such as Google, Apple, Facebook, and others, after they were hauled up by regulators and lawmakers in Europe and Australia. However, in several instances, existing regulations have prevented the CCI from going all out against these companies for anti-competitive activities.
ASCI has released norms for fairness creams, saying these would go a long way in ensuring ads do not discriminate against people with dark skin.
Mukesh Sahni's move to contest 55 seats in the UP assembly polls antagonised top BJP leaders.
Given that there has been no negative news flow around Zomato, analysts believe it's time to lap up the shares at lower levels.
It already works with Chinese smartphone maker Xiaomi, online shopping giant Alibaba Group , white goods producer Qingdao Haier and flag carrier Air China to target customers abroad.
The four 'gaushalas' or cow shelters will work on improving productivity of Indian cows up to 10 times
BJP releases new poster taking a dig at Kejriwal.
Sony eyes a 2 billion payoff from telecasting the Fifa World Cup.
Rajan said that while there were talks about Jan Dhan, it was difficult to target transfers to people through this tool. Jan Dhan, he said, does not really work as advertised.
An Indian national from Gurgaon has been sentenced to three years in federal imprisonment on charges of call centre fraud that intended to cheat Americans of millions of dollars, a US attorney said.
Bengaluru-based InMobi and Microsoft combine their powers to break the stranglehold of Google and Facebook in the digital advertising space.
All the fixes require either the enactment of a data-protection law, or the amendment of our existing competition law. This can take many years. However, there is an opportunity for the government to act immediately if it wishes to, says Sunil Abraham.
In the past, the House has passed a number of resolutions urging the Central government to transfer Chandigarh to Punjab, Mann said.
Shailendra Singh to continue as passive shareholder in Percept
North Block is concerned that when India is trying to attract more investment, putting up restrictions on audit firms could create an avoidable bad advertisement.
